Some experienced staff and executives who man trade show booths pride themselves on their ability weed through the duds to spot and engage only live prospects, but staying focused only on revenue or big-ticket customers can often damage their brand and lead to missed opportunities. Corporate event planners are sometimes asked to assist in managing trade show logistics and at times, the trade show booth itself. While the importance of the booth itself is important in attracting customers and prospects, your staff's presence and demeanor can make or break that new prospective business. Unfortunately for most trade show exhibitors, staff training tends to be overlooked in favor of other seemingly more pressing issues like booth planning, design, construction, and other logistics. Whether your company is planning for a mere 10' by 10' booth or a large 40' by 50' trade show exhibit space, training the staff who will be manning the booth during the show itself is of the utmost importance.
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